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Three Realms of Communication 

 

At the time, rhetoric was viewed as "decorative flattery", unable to produce new knowledge, but still necessary for civil knowledge. Bacon was very keen on delivery within communication, as he felt it was "crucial to delivering one's message to the public." He alluded the delivery of communication to that of a performance, as he felt it adamant to include physical movement in order to convey the mood of the speaker, as well as reinforce the organization of their speech.

 

He believed that there were three specific realms of communication, each building on the one prior:  

 

1. Organon of Tradition: The study of discourse, specifically grammar, vocabulary, diction, etc. 

 

2. Method of Tradition: Contains rules for the organization, planning, judgment, and logic (prescriptions for persuasion)

 

3. Illustrations of Tradition: The performance of rhetoric, being arguments based on ehtos, probability, and style 

 

 

"The tongue speaks to the ear, while gestures speak to the eye"

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